Push or Pull?

In business, a PUSH strategy focuses on intermediaries, aiming to convince them to carry and sell products through proactive promotion and incentives. A PULL strategy focuses on end customers, aiming to create brand awareness, generate interest, and build customer demand through targeted marketing and customer engagement efforts.

However, neither of these strategies work until YOU figure out WHAT you want to create and WHO you want to be! If you don't, it will feel like tug-of-war every day. Start by learning the bridge between the best of you and the best of who you are connecting with. Wouldn't it be easier if you push while the others pull? Let that marinate!